ROI Calculator · Tools

The revenue you lose to CX dysfunction.

Churn, weak NRR, and an overstretched CS team show up as missed numbers long before they show up in board decks. This model quantifies the gap and what closing it is worth across one fiscal year. Conservative assumptions throughout. Adjust the levers to match your business.

Revenue Fundamentals

Annual Recurring Revenue (ARR)
$
Active Accounts
Average Contract Value (ACV) $60,000
$
Current CX Performance
Annual Logo Churn Rate 12%
12%
Net Revenue Retention (NRR) 104%
104%
Current NPS 35
35
Expected Improvements (Conservative)
Churn Reduction Typical: 15–30%
20%
NRR Improvement Typical: 3–8 pts
+5 pts
CS Team Efficiency Gain Typical: 10–25%
15%
Program Investment
Selected Tier